According to the Content Marketing Institute: “Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.” –Content Marketing Institute.
Most of the buying decision is made before a potential customer contacts you. They do their research online, and if they read your content and see you as an expert in your field, they are far more likely to reach out to you instead of your competitors.
I can help you develop a highly effective content marketing strategy and create the materials you’ll need to execute it.
Top of the Funnel
Feature Stories, Blog Posts, eBooks, Podcasts, and Videos to demonstrate your expertise.
Middle of the Funnel
Newsletters, Videos, Webinars, Case Studies, and Testimonials.
Bottom of the Funnel
Sales Collateral, Demonstrations and Special Promotions.
100% Custom-Created for you!
I’ll help you refine your inbound marketing strategy, create your buyer personas, and establish a quarterly editorial calendar. I’ll then conduct interviews with your product experts, executives, employees, customers, vendors and advocates in order to insure that your story is told in the comprehensive, robust and fascinating way it deserves. You’ll always have final editorial say before we begin production, post to a blog or otherwise distribute your world-class content.
Upon the successful creation of these components, I can help you present them to the world through social media marketing, content marketing, email marketing, influencer marketing and other appropriate channels.